Reid is the founder of Yardstick Golf and a long-time data leader with experience at multiple Fortune 500 companies. He most recently served as Chief Data and Analytics Officer at Markel and previously held several leadership roles at Capital One, including Vice President of Data Engineering.

At a Glance
Role	Founder of Yardstick Golf
Golf experience	40+ years playing
Handicap	5
Career background	Chief Data and Analytics Officer at Markel; Vice President of Data Engineering at Capital One
Golf background	Started on his high school golf team; background in competitive golf
Research	Began in-depth indoor golf research about 15 years ago
Sim Weekly	Contributor
Also owns	GolfSimSavvy.com, a used golf simulator marketplace, and GolfSimDirectory.org, a golf simulator installer directory

About Reid

Reid’s deep background in analytics, data warehousing, and business intelligence directly shapes how he evaluates golf simulators. He applies rigorous testing frameworks, clear criteria, and statistical analysis to compare performance, reliability, and value. That same data-driven approach is why Yardstick Golf runs structured buyer satisfaction surveys, so reviews are grounded not just in one person’s opinion, but in real-world feedback from golfers using the products every day.

Reid is also a dedicated golfer with more than 40 years of playing experience. He started in high school on the golf team, has a background in competitive golf, and currently plays to a 5 handicap, giving him a practical, player-level perspective on equipment and simulator performance.

Away from the office, Reid became the “go-to gear guy” in his golf circles, frequently advising friends on clubs, balls, and tech. That same practical knowledge and enthusiasm now power Yardstick Golf, where he helps golfers make informed decisions about simulators and other gear so they can get more value and enjoyment from their setups.

Reid recently joined Nathan Mancer on the Screen Golfers podcast to talk about building a profitable indoor golf business.

Top Content from Reid