Lem is a co-founder and ambassador at Yardstick Golf and one of the earliest independent voices in the golf simulator space. With over 40 years in golf and more than a decade running this site, he has helped thousands of golfers and entrepreneurs understand the realities of building and using simulators.

At a Glance
Role	Co-founder and ambassador, Yardstick Golf
Golf experience	40+ years in golf
Handicap	8
Running Yardstick Golf	More than a decade
Forum	Runs a golf simulator forum with 75,000+ followers
Sim Weekly	Contributor
Research	Began in-depth indoor golf research about 15 years ago

About Lem

He runs a dedicated golf simulator forum with over 75,000 followers and authors the Sim Weekly newsletter, which reaches more than 6,500 readers who rely on it for practical guidance, product insights, and industry trends. He has also been interviewed multiple times about the golf simulator business, sharing data-driven perspectives on what works, and what doesn’t, for both home users and commercial facilities.

Lem originally dove into indoor golf while exploring it as a second career after years in the corporate world. As he evaluated whether to open his own facility, he focused on the key business drivers: how many simulators a local market could realistically support and what percentage of time those bays would actually be rented.

About 15 years ago, he began an in-depth research effort on indoor golf businesses, simulators, and related gear. He has surveyed business owners, regular indoor-golf customers, and at-home simulator users, then analyzed those surveys to understand real-world usage, satisfaction, and ROI. The results of that work are distilled into the guides, tools, and reviews featured on Yardstick Golf.

Through this research, Lem found that many simulator manufacturer ROI models significantly overstate expected play volume. He has since developed more grounded forecasting approaches that incorporate local factors such as weather patterns, number of golfers within a 10-mile radius, home prices, and renter density to help owners project utilization more accurately.

With more than 2,000 business plan downloads and hundreds of hands-on golf product reviews published, Yardstick Golf draws on Lem’s experience to provide golfers and operators with expert, data-backed advice on choosing, buying, and running golf simulators.

Top Content from Lem